DESIGNING 2024
... and beyond
2024 will be a year unlike any other.
(So will 2025, 2026, and every year thereafter.)
To remain relevant, to innovate for unprecedented and unknowable challenges, and to lay the foundations for growth and scale, we have to constantly interrogate what #Better looks like.
BECAUSE BETTER IS INTENTIONAL.
Every February, we have a ritual whereby TPA's leadership team meet to set our strategic intentions and refine our operational priorities for the year.
This year, our annual Strategy Session took place under the theme
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THINK.DIFFERENT.
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Because we cannot do what we've always done.
To stand still is to go backwards.
WE RESOLVED THAT:
The future has
to be designed.
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Better can and must
be codified.
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Every person plays a critical role in meeting our victory conditions.
OUR STRATEGY FOR BETTER
is anchored in:
#LEADERRSHIP
Leadership matters disproportionately.
How we show up as leaders is the ultimate enabler of culture.
#CULTURE
We are a high performance culture. Buying into and living our culture fully sets us up to meet our victory conditions.
PERFORMANCE
We set ambitious performance targets to realise our purpose of #Better.
CULTURE > VALUE PROPOSITION > VICTORY CONDITIONS > PURPOSE
Designing the future we want starts with embedding the culture we need,
by codifying what is taught, what is done, what is passed on, and what endures.
Only when we fully embrace our culture by living our core beliefs and celebrating the rituals and symbols that unite us, can we truly bring our value proposition to life.
MAKING SENSE OF COMPLEX CHALLENGES TO DRIVE HUMAN PERFORMANCE
Our value proposition is what differentiates us in a crowded market. It is what we do uniquely. What we do better than anyone else. And what allow us to meet our victory conditions.
Our victory conditions are our tangible strategic and financial goals.
It is our secure base quantified, and our growth, scale and impact ambitions articulated.
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Meeting our victory conditions enables us to realise our purpose.