JLRSA | MODERN LUXURY

Jaguar Land Rover’s new global strategy – Reimagine – encompasses a sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact.

JLRSA asked The Performance Agency to assist their brand ambassadors to:

Understand #ModernLuxury and the experience economy.

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Make #ModernLuxury come alive in their dealerships through their seven unique brand codes (curation, future-facing, effortless, engaging, reductive, global citizen and unique).

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Understand their customers and their customers’ lifestyles by exposing them to a fully immersive experience, giving them a glimpse into what #ModernLuxury looks and feels like.